Competitive advantages through trend analysis

| Technology & Sustainability

In order to assert itself in a volatile market environment, Hödlmayr relies on strategic foresight. The company uses the expertise of Steyr University of Applied Sciences to identify technological trends at an early stage and integrate them into its corporate strategy.

This cooperation enables Hödlmayr to avoid potential blind spots and implement innovations in a targeted manner. Intensive workshops with the Steyr University of Applied Sciences help to analyze the impact of trends on various areas of the company and to plan appropriate measures. This also influences the company's recruiting and training activities.

The collaboration has already led to specific projects, such as the AI-assisted loading of vehicle transporters. These innovations are intended to increase efficiency and reduce the workload of employees. Both Hödlmayr and Steyr University of Applied Sciences are extremely satisfied with the results of the collaboration to date. Prof. Patrick Brandtner from Steyr University of Applied Sciences emphasizes the importance of practical applications for the research institution.

Hödlmayr truck passing the Eisenbahnbrücke in Linz